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2021 Apra Florida Virtual Conference
Using Data in the Art of Fundraising

Florida’s premier conference where prospect development professionals immerse themselves with industry-specific career and professional development opportunities.

In this virtual conference, we’re taking Fundraising Data + Art to the next level! Expand your knowledge on hot topics such as due diligence, wealth screening, data-inspired strategy, asking the right questions to leverage your communication, and more.

Join us Friday, May 14th from your office, living or dining room; wear your home office attire for this virtual conference where we analyze Using Data in the Art of Fundraising! Conference schedule at-a-glance*



Conceptualize data + the art of fundraising with these power sessions:


Due Diligence and Prospect Vetting | Lori Hood Lawson (10:00 am - 11:00 am)

Requests for due diligence can be onerous and time-consuming. Prospect development professionals are tasked with mitigating risk to their nonprofit organization through a variety of tasks, one of which is due diligence, also known as “vetting” or “screening.” This session will help you formulate your own due diligence policy. Additionally, suggest some improvements to your current policy and/or your current due diligence process. While providing best practices for prospect vetting research.

Crazy Requests from Important People | Dan Zarlenga & Amy Langenberg  (11:15 am - 12:15 pm)

Crazy requests from important people – we’ve all received them, but often don’t know the best solutions to these seemingly impossible requests. In this session, we will review several case studies that we experienced in our careers as prospect development professionals and dive into lessons learned along the way. We will end by sharing a solutions framework you can use the next time you receive a crazy request from an important person to help guide you toward the path to mutual success.


Data-Inspired Strategy | Jessica Laborde (1:00 pm - 2:00 pm)

We hear a lot about data-driven decisions, but what exactly are we asking of our data? Join Jessica LaBorde, Assistant Vice Chancellor for Advancement Services at UC Davis, as she explores how to ask the right questions first before allowing data to inspire the decisions. This session will consider business strategy and context as the drivers of data science.


The "Tumbleweed" Approach: Continous, Targeted Wealth Screening | Kelly Rowe (2:15 pm - 3:15 pm)

You and your team may be planning in all the right ways, implementing all the right tools, and growing a team focused on the future needs of the organization, but without a plan for effectively communicating these plans, risks, and successes these efforts may go unnoticed, or more notably, may go un-resourced. Why should a VP of Development care about your priorities? Why does a change in technology have an impact on this year’s fundraising goals? In this presentation, participants will hear about how institutions have documented their Advancement Services’ priorities, communicated those priorities to leaders, and the lessons learned from their successes and struggles.

Don't miss this year's Apra Florida conference, Using Data in the Art of Fundraising!


When: Friday, May 14, 2021

Location: Virtual



  • Member Registration: FREE (Included with activate membership)

  • Non-Member Registration: $30.00

Each registration ticket includes a one-year Apra FL membership. A $30.00 value.


*Schedule is subject to change

(Image courtesy of Donna Foley Mabry

Thank you to our Annual Chapter Sponsors! 
Gold Level
Chapter Partner 
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