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2023 Apra Florida Virtual Conference

Florida’s premier conference where prospect development professionals immerse themselves with industry-specific career and professional development opportunities.

Join us Friday, May 12th from your office, living or dining room; wear your home office attire for this virtual conference where we analyze connect with industry leaders and colleagues! Conference schedule at-a-glance*




Conference power sessions:


Propsect Optimization 1.0 | Alexa Makhani & Jason Roesler (1:00 pm - 2:00 pm)

This presentation examines the initial portfolio optimization process conducted by the Washington State University Foundation. Utilizing data points commonly found in the vast majority of donor databases this presentation describes how to prioritize new and previously identified major gift donors in your organization. This presentation focuses on donor giving and capacity ratings to segment and prioritize assigned portfolios without the need for donor modeling.

DEI and Due Diligence: An Opportunity for Prospect Research to Lead | Kristal Enter  (2:15 pm - 3:15 pm)

This presentation will examine the two significant trends, shifting the prospect research field in important ways:

  • The review of prospects and donors for due diligence concerns

  • An increased focus on incorporating the principles of diversity, equity and inclusion (DEI) into prospect research.


How to Gain (or Lose) Trust in Your AI-Powered Advancement Strategy | Erica Guernsey & Carrie Goldberger (4:00 pm - 5:00 pm)

We hear a lot about data-driven decisions, but what exactly are we asking of our data? Join Jessica LaBorde, Assistant Vice Chancellor for Advancement Services at UC Davis, as she explores how to ask the right questions first before allowing data to inspire the decisions. This session will consider business strategy and context as the drivers of data science.

Don't miss this year's Apra Florida conference!


When: Friday, May 12, 2023

Location: Virtual



  • Member Registration: FREE (Included with activate membership)

  • Non-Member Registration: $30.00

Each registration ticket includes a one-year Apra FL membership. A $30.00 value.

*Schedule is subject to change

(Image courtesy of NASPA)

Thank you to our Annual Chapter Sponsors! 

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