5 Ways to Use RFM Scores in Fundraising: From Engagement to Planned Giving
Wed, Apr 01
|Webinar
About the Event: Join Marianne Pelletier, as she discusses her new book, 5 Ways to Use RFM Scores in Fundraising: From Engagement to Planned Giving.
Time & Location
Apr 01, 2026, 12:00 PM – 1:00 PM
Webinar
Guests
About the event
Join Marianne Pelletier, as she discusses her new book, 5 Ways to Use RFM Scores in Fundraising: From Engagement to Planned Giving. She will share how RFM scores can strengthen your fundraising strategy across major gifts, planned giving, annual giving, engagement, and membership programs.
Learn how to identify top and emerging prospects, recognize patterns that signal future planned gifts, understand how donors want to be asked, apply RFM to non-giving activities, and determine when members are ready to move up.
You won’t want to miss this event! All attendees will be entered in a drawing, to win a copy of her new book!
About the Presenter: Marianne Pelletier is Managing Director of Staupell Analytics Group and brings more than 35 years of fundraising experience, primarily in prospect research and prospecting. She is an early adopter of donor modeling and data mining techniques and is widely recognized for helping organizations…