Wed, Jun 02|
APRA-FL Partner Webinar: Gravyty - How AI for Fundraising Works
Speakers: Peter Lannoo and Linda Lull
Time & Location
Jun 02, 2021, 1:00 PM – 2:00 PM
About The Event
Please join us as our partners at Gravyty show us how artificial intelligence (AI) transforms what's possible in fundraising. AI doesn’t replace the jobs of fundraisers and those in Advancement but rather frees people up to do things that are entirely human. Technology can analyze data sets, prioritize which donors to talk to, prescribe action such as how to craft communicate — taking on 99% of the repetitive/data work — and allow fundraisers to go out and build relationships. Software that combines CRM data with public and behavioral data can supercharge this and drastically improve fundraising outcomes by retaining donors and bringing in new supporters.