Wed, Apr 12|
Celebrating Alumni Career Milestones and Increasing Alumni Engagement
Learn how Florida Institute of Technology has utilized LinkedIn SalesNavigator for both prospecting and updating alumni employment data but also has incorporated elements of this process to engage and recognize alumni.
Time & Location
Apr 12, 2:00 PM – 3:00 PM
About The Event
Congratulations! Celebrating Alumni Career Milestones and Increasing Alumni Engagement:
In 2020, Florida Institute of Technology began using LinkedIn SalesNavigator for both
prospecting and updating alumni employment data. In the summer of that year, the university
began utilizing alumni employment updates as a means of reaching out to and engaging alumni.
Every day, the Annual Fund Contact Center and the Major Gifts Team receive lists of alumni
who have updated their LinkedIn with new employment data. All of these alumni are contacted
and offered congratulations and an opportunity to connect with a Philanthropy Specialist or a
Major Gift Officer for further conversation—submitting a class note, learning about engagement
programs such as mock interviews or advisory boards, and contributing to the university. The
program currently reaches over 3,000 alumni each year and has an average response rate of
approximately 40%. In 2022, Florida Tech won a CASE Circle of Excellence Gold Award for
About the Speaker:
Steffanie Brown is the Director of Prospect Research and Advancement Services at Florida
Institute of Technology. She has been with the university since 2011, and previously served as
assistant for database operations at Louisville Presbyterian Theological Seminary in Kentucky.
Steffanie has spent 23 years in development in higher education, including time spent in
communications, database operations, gift processing, and prospect development. She is a former
board member of APRA Florida and has presented at both APRA and AFP chapter events in
Florida. She has also worked with the Prospect Research Institute, in advisory and content
review capacities. She received her bachelor’s degree in sociology from the University of West
Georgia and her master’s of divinity degree from Louisville Presbyterian Theological Seminary.