DIY Prospect Scoring

Custom scoring isn’t just for a huge consulting budget or a degree in statistics. As a solo shop with a small budget, Rachael Walker has worked on three different custom scoring projects with varying degrees of complexity at Western Carolina University. Join her for an overview of how she has scored on a budget, including a deep dive of one scoring project done entirely in Excel (without a fancy formula in sight)!

Rachael Dietrich Walker has been the Director of Prospect Development at Western Carolina University since February 2018, where she is a shop of one doing a little bit of everything in prospect development, analytics, and database work. She was previously the Director of Prospect Development and Analytics at the UNC System Office, where she built a shared services program to provide prospect research support to the UNC system’s emerging campuses. She holds an MLIS from UNC-Greensboro and a BA from the University of Richmond.