From Ancestors to Assets: Unearthing Connections Through Genealogy and Prospect Research

Discover how genealogical research can enhance donor identification and relationship mapping. This session explores who should conduct this research, when it’s most useful, and how it intersects with prospect research. Learn what to look for, why it matters, and which tools can help you uncover and leverage family connections for strategic fundraising.

Rachel Hammond is the donor research coordinator for the Moody Bible Institute of Chicago. Starting her career in advancement services at her alma mater, Hammond learned the importance of donor cultivation, retention, and engagement as a student caller, call center manager, and advancement intern. As a student caller, she raised funds for scholarships by establishing relationships with alumni and friends of the college, instilling in her a passion for cultivation. After one year of being a student caller and securing the largest gift during the spring giving season, she was promoted to be the student call center manager,…