Harnessing the Power of AI to Enhance Fundraising Efficiency: A Case Study from Doctors Without Borders

This session provides an insider’s look at how Doctors Without Borders is using artificial intelligence (AI) to strengthen its fundraising efforts, from personalized donor outreach to predictive analytics. Participants will explore how AI has improved operational efficiency and donor engagement through practical, real‑world examples. The session also addresses key challenges, such as team upskilling and CRM data quality, and shares lessons learned for successfully integrating AI with fundraiser workflows.

About the Presenter: Erica Michelle Williams is an emerging nonprofit leader who is passionate about driving thoughtful innovation and sustainable impact. She currently supports high-value fundraising efforts at Doctors Without Borders by providing research‑driven insights and sustainable donor strategy. This work is supported by her background in grants management, foundation relations, and prospect development from prior roles at Human Rights Watch and the Shine Collab. Erica is a highly engaged nonprofit leader, serving on the boards of the African American Development…