The Donor Blueprint
Wed, Sep 23
|Webinar
Virtual Book Launch: The Donor Blueprint + Live Webinar: Donor Mapping — Moving Donors with Intention presented by Rachel Colombo, MNA
Time & Location
Sep 23, 2026, 12:00 PM – 1:00 PM
Webinar
Guests
About the event
Tracking donations isn’t the same as tracking movement. In this virtual book launch and live webinar, Rachel Colombo introduces the Donor Mapping framework—a simple three-tier system (Green, Yellow, Red) to help you organize your portfolio, prioritize key relationships, and move donors forward with intention.
You’ll also gain insights from The Donor Blueprint, a practical guide to building donor strategy using real data and behavior patterns. Whether you’re building a pipeline or scaling a campaign, you’ll leave with a clearer approach to donor growth—and a map to get there.
You’ll leave with a map.
About the presenter
Rachel Colombo, MNA is a nonprofit strategist and author of The Donor Blueprint. As Director of Relationship Events at the Alzheimer’s Association, she raised $2.7 million in three years by launching a new fundraising campaign. She brings cross-sector experience from organizations including the Museum of Science and Industry and works with nonprofit leaders to…