Who Will Answer Your Call? Prioritizing Outreach to Secure Visits with Visit Likelihood Scores
Wed, Jun 23
|Zoom
UCF and BWF are co-presenting a preview of their presentation for several different conferences on Visit Likelihood Score implementation and results. Join us as BWF's Data Scientist, and UCF's Data Analyst and Annual Gift Officer share their insights.
Time & Location
Jun 23, 2021, 1:00 PM – 2:00 PM EDT
Zoom
Guests
About the event
With over 330K alumni and a whole lot of friends, the University of Central Florida (UCF) Advancement team struggled with prioritizing a large prospect pool. UCF is a young university with over 100K of the living alumni population under the age of 32. Searching for a better way to focus on prospects who would answer our call AND schedule a visit with a development officer, UCF partnered with BWF to develop a Visit Likelihood Rating using only our own internal prospect data. Join us to hear how UCF development officers were able to move from securing 1 visit in every 20 outreach attempts, to securing 1 visit in 3 attempts with this score and learn key implementation steps for your organization.
Presenter Bios
Emma L. Hinke is a Director of Data Science with BWF specializing in analytics and implementation. She provides prospect development consulting, data science and analytics training, and…