top of page

2021 Apra Florida Fall Conference

Envisioning the Future, Leading the Change in your Fundraising Approach

Florida’s premier conference returns for a Fall segment to discuss with prospect development professionals and leverage professional development opportunities.

If 2020 has taught us anything, it’s not to put all of your eggs in one basket. Nonprofit organizations quickly realized that relying on one type of fundraising channel — in this case, in-person fundraising — was a quick road to failure, which is why so many organizations pivoted to digital strategies.

It’s now more important than ever to make sure prospect development helps non-profit organizations to change their approach in fundraising by envisioning the future and diversifying their fundraising their donor base as well. We know that every donor is built differently, and they have different preferences in the way they give. This conference highlights ways to enhance our prospecting, pipeline management, and reporting. Using various channels, resources, and trends in Prospect Development.

Join us Friday, October 15th from your office, living or dining room; wear your home office attire for this virtual conference where we start Envisioning the Future, Leading the Change in your Fundraising Approach. Conference schedule at-a-glance*





Envisioning the Future, Leading the Change in your Fundraising Approach with these power sessions:


 I Don’t Know What I Don’t Know: Improving Fundraiser Relations Through Needs Assessment | Rachael Walker (09:05 am - 10:05 am) 

One prospect researcher in a large development office thought she was just working on an independent study for her MLIS. What she was actually doing was repairing long-damaged relationships between prospect research and frontline fundraisers. In this case study of a needs assessment process, find out what she learned about what works, what doesn’t, and what a big difference listening can make. Presentation Handout

Evolution of a Principal Gifts Program: Goals, Ongoing Evaluation and Collaboration | Jada Garrison & Karina Garcia  (10:15 am - 11:15 am) 

Major and principal gift fundraising is at the heart of operations for most nonprofit programs. However, not each prospect type should be managed the same. In this session, we will uncover how The University of Texas at Austin defines Principal Gifts-level prospects and the process it has developed to prioritize and track their movement through the fundraising cycle. Presentation Handout 

What Fundraisers Need to Know to Maximize Gifts | Christy Butler Eckoff (1:00 pm - 2:00 pm)

Did you know that 80% of gifts come from a person’s income but 80% of someone’s wealth is usually in their assets?  Gifts from assets and other planned gifts can be 200 times an annual gift.  How can we give development officers the tools to identify these assets and donors who can make these types of gifts.  We will examine different types of assets that make impactful gifts, how the new tax laws may impact these gifts, and other “planned gifts” What types of information do development officers need to know to start conversations with donors?  How can we identify these prospects and maximize a donor’s philanthropy? 

Demystifying DEI in Prospect Development | Chandra Montgomery (2:15 pm - 3:15 pm)

The imperative to build greater diversity, equity, and inclusion (DEI) within our organizations has real implications for the practice of prospect development. While we may be clear on the "why" of embedding DEI principles in our work, many of us may be challenged by the "what" and the "how." In this interactive session, we will think about the framework to develop strategies and tactics that leverage core prospect development competencies to advance equity and inclusion. Participants will explore concrete examples and problem-solve to develop strategies that propel our organizations to maximize engagement and philanthropic opportunities

Don't miss this year's Apra Florida conference, Envisioning the Future, Leading the Change in your Fundraising Approach!

When: Friday, October 15, 2021

Location: Virtual | Zoom



  • Member Registration: FREE (Included with activate membership)

  • Non-Member Registration: $30.00

Each registration ticket includes a one-year Apra FL membership. A $30.00 value.

*Schedule is subject to change

Thank you to our Annual Chapter Sponsors! 
Gold Level
Chapter Partner 
iWave_1000x400 (003).png
PRI-logo-color (003).jpg
bottom of page